| POIVRE |
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THE STORY
In 1953, Félicie Wanpouille – who was by no means oblivious to the emergence of new fashions such as Dior’s New Look –– asked Michel Morsetti to create a new fragrance. The olfactory concept involved a geranium rosa base, the peppery undertones of which had seduced her. To get an original, easily-remembered name, she bought the Poivre brand from Parfums Rival, with which she baptized this essence-in-progress.
In 1954, CARON created The Event with POIVRE, whose explosive scent is still without parallel on today’s market. Assured of her success, Félicie Wanpouille organized a splendid launch party at the Place Vendôme, between the CARON mansion and the Ritz. The Tout Paris and the Tout New York rushed to be part of the scene.
COUP DE FOUET
Félicie Wanpouille’s last creation, in 1957, is called Coup de Fouet –– Eau De Cologne Poivrée. A refreshing fragrance on a base of rose and carnation, accentuated with a hint of pepper.
It’s the alter-ego of POIVRE, worn with equal ease by men and women alike. |
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| THE PERFUME |
An initial cayenne-peppery start makes for one of the spiciest perfumes on the market. Rounds out on a wooded base. |
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| THE PERSONALITY |
| An explosive, captivating, fascinating man or woman. |
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